Story Behind the Success of the Best Masala Brand in India – Catch by DS Group

The DS Group, a diversified Indian conglomerate, has made a landmark impression in the culinary world with ‘Catch’, its standout brand of spices. Renowned for exceptional quality and authenticity, Catch has become a household staple across the country.

The brand’s iconic ‘Sprinkler’ packaging revolutionized the way spices were used, offering both convenience and freshness in a single bottle. Sourced from premier farms and processed using state-of-the-art technology, Catch spices undergo rigorous quality checks to ensure they meet the highest standards. With a range of blends that cater to a myriad of palates, Catch has solidified DS Group conglomerate’s reputation for excellence in the food industry.

Let’s understand how this brand came into being and the story behind its nation-wide success.

Introduction of Catch Salts and Spices

Spearheading the spice market for over four decades, Catch Salts and Spices, a cornerstone in the DS Group business portfolio, has revolutionized the way India approaches seasonings.

Originally launched in 1987, Catch caught the public’s imagination with their groundbreaking table-top salt and pepper sprinklers. Recognizing a specific need in tropical India, where salt tends to clump if left exposed, these sleek sprinklers not only offered quality but did so in a modern, convenient package. This innovation signified the brand’s commitment to combine quality with contemporary practicality.

Fast forward to 2000, and the brand diversified by rolling out an extensive array of kitchen-specific spices, firmly establishing itself as a household and culinary essential.

A Culinary Experience, Redefined

Preserving India’s rich tapestry of flavours and aromas, Catch Salts and Spices has turned every mealtime into a delectable journey. The brand’s portfolio is as diverse as the country’s culinary landscape itself, catering to both everyday home cooking and professional chefs alike. Catch is uncompromising when it comes to quality, following strict manufacturing, packaging, and distribution protocols.

Offerings by Catch

Whether it’s the pure form of spices like turmeric or whole spice varieties such as cumin seeds, Catch has got you covered. To add a splash of creativity to your cooking, their curated blends like all-purpose garam masala, the versatile ‘Kitchen King,’ and vegetable-specific masalas offer the right touch of flavour and flair.

Catch by the DS Group has a kitchen range and a tabletop range. Let’s know about them in detail.

Kitchen Range:

• Single/ Straight Spices: The spices offered by Catch, like the Red Chilli powder, Coriander powder, and Turmeric powder are renowned for their rich flavour and aromatic qualities, making them an integral part of Indian cuisine for generations.
• Mixed Spices/ Blends: DS Group’s Catch Mixed Spices, like Kitchen King, Garam Masala, and Sabzi Masala are crafted using premium whole spices. Carefully grounded and blended, these spices result in an aromatic mix that impart the perfect flavour, colour, and taste to a wide range of dishes.
• Whole Spices: Catch Whole spices, like Ajwain, Methi Dana, and Jeera are meticulously sourced from prime spice growing regions, ensuring that you experience the finest taste, flavour, and aroma in every dish.
• Cooking Pastes: Catch offers a range of pastes that are known for their thick, grainy, and natural texture. The brand has three cooking pastes: garlic, ginger-garlic, and tamarind.
• Hing: Catch Hing, a culinary essential, helps you elevate the taste and healthiness of your food.

Tabletop Range:

• Sprinklers: Catch table salt, black pepper, and chaat masala are part of the tabletop dispenser category, that enhance the taste of every dish.
• Grinders: This category has Catch Italian seasoning, black pepper, and pink rock salt.
• Herbs and Flakes: Catch basil, oregano, and garlic are the three variants in this category, that take your dish to another level.

So, whether it’s about convenience on the dining table or creating a gourmet masterpiece in the kitchen, Catch Salts and Spices has been the go-to choice for Indians, making everyday meals extraordinarily flavour some.